Showing 8 Posts in “google search ads.”

How To Use Negative Keywords For AC Companies On Google Ads | 1 minute

Market your AC company effectively and efficiently with the use of negative keywords in your Google Ads strategy. In this blog, we’ll explore the use of negative keywords, as well as some examples that you can use to make sure your content is being seen by potential customers that are actually interested in your products or services.

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How to Reduce Cost per Call on Google Ads | 2 mins

Looking to save money without sacrificing quality with your online ads? You’ve come to the right place! In today’s blog, we’ll explore several strategies you can use to bring your cost per lead (CPL) down on Google Ads. We’ll explore optimization, targeting, keyword selection, the use of AI and pay-per-conversation tips, and much more. Are you ready to take your online marketing to the next level?

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What Are The Best HVAC Keywords For Google Ads | 1 minute

When using Google Ads, you want to make sure your content is being seen by the right people at the right time. And to do that, you need to master the art of keywords. In this blog, we’ll explore the importance of specific, targeted keywords to help your ad get views, clicks, and conversions; as well as examples of effective keywords you can use in your next ad campaign.

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How Google Ads Has Evolved For HVAC Companies | 1 minute

Don’t know where to begin when it comes to promoting and growing your business online? Enter Google Ads! In this blog, we’ll explore how Google Ads has grown into the must-use tool in online marketing for your HVAC business. From targeting options to mobile optimization, learn the ins and outs and take your online presence to the next level.

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The Difference Between SEO & Paid Ads | 2 mins

SEO is a way to improve the ranking of a website in the organic search results of a search engine, while paid ads are advertisements that appear in the sponsored section of a search engine and are purchased through a pay-per-click model. In this blog we’ll explore the differences and advantages of each tool, so you can start implementing one (or both), and start seeing results right away!

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Writing Good Sales Copy For HVAC Websites | 3 mins

Successful companies know that it’s important to have engaging sales copy on your website to attract and convert potential customers. But how do you ensure your content stands out from the crowd without wasting time and resources? In this blog we’ll explore the tried and true tools, including AI, that will help you make the most of your content, efficiently and effectively.

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You’re Paying Google too much for HVAC Leads | 7 mins

Google is the most expensive type of marketing, except for all the rest. I get it, we all get it.  Google is expensive.  But it doesn’t have to be.  We (the Home Services Industry) have been trained that spending money on Google is the best way to ensure your capacity […]

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Google Ad Results: What Matters and What Doesn’t | 3 mins

Google Ads are everywhere! They come in many forms, from paid advertisements that appear on the search results of Google to display ads that incorporate images or videos that you might see on your favourite website or app.   Google Ads work on a bidding process, meaning you compete with others […]

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