Businesses worldwide are scrambling to figure out the best way to market their services on social media. While Facebook and Instagram have shown promising results for many types of businesses, the work behind a knockout social media presence could end up costing you more time than you’d like to spend. Though many of these platforms …
Read More

I know what you’re thinking. Instagram doesn’t seem worth the effort for your home service business. When most people post beautifully curated photos, you spend your day in the spaces of people’s homes that aren’t always the most photogenic. Shout out to the plumbers. But we’re here to show you that it can be done! …
Read More

Using social media as a part of your digital marketing strategy is a no-brainer to create engagement. The number of social media users is continuously increasing and businesses are finding new ways every day to communicate with their audience. However, with the nature of social media, trends are always changing and evolving.  What worked last …
Read More

Using social media for marketing has become the norm. There are many benefits to having a strong social media presence for both paid and unpaid promotion. Whether it’s furthering your engagement with customers on Instagram stories, targeted Facebook ads or utilizing social media influencer marketing, your business is bound to see some benefits with increased …
Read More

Influencer marketing works like this: An influencer will post content about your business on their social platforms. Their audience will then see someone they trust endorse your business. They are essentially sending a referral to each of their followers- it’s digital word-of-mouth on steroids.  Influencer marketing is divisible into four sub-categories-  mega, macro, micro and …
Read More

Social media has a new player entering the marketing field, TikTok. Companies are beginning to take advantage of its marketing power and are seeing results. The reach of the app is astronomical, with over 2 billion total downloads and U.S. revenue expected to exceed $500 million this year. Its user base continues to rise in …
Read More

If you’re in the home service industry you might not see the value in creating an Instagram account. For many owners, Instagram doesn’t provide enough ROI compared to other advertising avenues such as Google ads or Facebook advertising.  However, effectively using Instagram will give you an edge over your competition and complement your other marketing …
Read More