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4 Tips for Getting More Reviews From Your Happy Customers

As much as word-of-mouth is crucial, customers need tangible evidence that they can trust your services. Online reviews have become a critical deciding factor in potential customers choosing your business.  In 2019, a survey indicated that 82% of customers read online reviews of local businesses. Not only that, but 94% of online buyers said that …
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Your Google My Business Profile is Integral to Your SEO Performance

As you know, having information easily accessible online for your customers is essential. Most companies will optimize their website and set up a social media presence, but often skip the fundamental step of setting up your Google My Business profile.   Google is the most prevalent and used search engine globally; according to Global Stats, Google …
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You Should Be Using Geo-fencing to Market Your HVAC Business

A geo-fence is a virtual catchment area that is applied to a real-world geographical region. The geo-fence can be within a 5 square foot area, to an entire county. The goal of a geo-fence is to use a location-aware system to execute an action when someone enters your zone. For geofencing to work, the device …
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Your Home Service Website Needs a Chatbot. Here’s Why.

Chatbots are artificial intelligence (AI) systems that can have natural conversations with users. Commonly used in messenger apps for personal use or on company websites for businesses, they are finally getting used in the online marketplace and businesses that are implementing them are reaping the benefits. Digital marketing has moved on from simple ads, apps …
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How Micro-Influencer Campaigns Can Benefit Your Home Service Business

Influencer marketing works like this: An influencer will post content about your business on their social platforms. Their audience will then see someone they trust endorse your business. They are essentially sending a referral to each of their followers- it’s digital word-of-mouth on steroids.  Influencer marketing is divisible into four sub-categories-  mega, macro, micro and …
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Amanda Wilhelm

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Kevin Wilhelm

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