In a world where time is money, let’s just get straight to the point.  Chances are that as an entrepreneur you are making mistakes with your digital marketing. Most business owners do because there is a lot to know and a ton of strategy that goes into executing effective marketing campaigns. The consequences of these …
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Something I do almost every day is have conversations with clients about how to get the most out of their marketing. And I’ve noticed that when it comes to investing in the tactics that they are hesitant, especially now with the massive changes caused by COVID-19. Many business owners are feeling uncertain and trust me, …
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In order to get results, you need to align your marketing with the way that people actually make buying decisions. At ADHOME, we have seen businesses grow by 40% annually by following the concepts of a marketing funnel. Marketing funnels are nothing new. But the concept has stood the test of time because it takes …
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As a business owner, taking time out of your day to create a marketing plan might seem unimportant compared to the endless tasks on your to-do list. Most owners are so trapped in the day-to-day that they rarely take a step back to view their business on a holistic level. As a result, they lose …
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As a business owner, you have to continually adapt in order to get the most out of your marketing. A key way to ensure that you will get the most profitable leads is to target the people who are most likely to require your services. This is where hyper-local marketing comes in. It will take …
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Over the past 10 years, digital marketing has radically transformed how home service businesses develop and execute marketing strategies. The days where you could effectively reach your customers through print, radio, billboards, word-of-mouth, and direct mail are long gone. Today, and for the future, your emphasis should be on reaching new customers through the digital …
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Who is the ideal customer for your home service business? While any homeowner could benefit from your services, you need to be a lot more specific to find who your ideal customer is. It might take some initial work, but understanding your ideal customer is worth it to determine who you should market to and …
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Ultimately, great marketing depends on great customer service. Your marketing dollars go to waste if no one responds to a potential customer’s email or phone call. Great customer care is becoming increasingly important and over 50% of consumers have cancelled a transaction because of bad customer service. The Importance of Customer Care For a growing …
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