Businesses worldwide are scrambling to figure out the best way to market their services on social media. While Facebook and Instagram have shown promising results for many types of businesses, the work behind a knockout social media presence could end up costing you more time than you’d like to spend. Though many of these platforms […]
Blogs + EGuides: Digital Branding
Found 8 Posts in "Digital Branding."
Branding Your Home Services Business
There are two main goals HVAC and Plumbing Businesses need to think about for Marketing. One is, of course, Lead Generation – filling your schedule today. The other is “Branding” – make your business memorable for when a customer needs your service tomorrow. Generally, your brand should be composed of your logo, distinct colours representing […]
Shoulder Season Marketing Tactics. Spend More or Spend Less?
For most HVAC businesses, shoulder season falls between the frigid weather of the winter and the smoking hot temperatures in the summer. Most people only think about their HVAC systems when the weather lives in the extremes. So businesses generally see a slow period in the spring from March-May and again in the fall from […]
4 Tips for Getting More Reviews From Your Happy Customers
As much as word-of-mouth is crucial, customers need tangible evidence that they can trust your services. Online reviews have become a critical deciding factor in potential customers choosing your business. In 2019, a survey indicated that 82% of customers read online reviews of local businesses. Not only that, but 94% of online buyers said that […]
Your Google My Business Profile is Integral to Your SEO Performance
As you know, having information easily accessible online for your customers is essential. Most companies will optimize their website and set up a social media presence, but often skip the fundamental step of setting up your Google My Business profile. Google is the most prevalent and used search engine globally; according to Global Stats, Google […]
How Micro-Influencer Campaigns Can Benefit Your Home Service Business
Influencer marketing works like this: An influencer will post content about your business on their social platforms. Their audience will then see someone they trust endorse your business. They are essentially sending a referral to each of their followers- it’s digital word-of-mouth on steroids. Influencer marketing is divisible into four sub-categories- mega, macro, micro and […]
I Don’t Care If You Like Your Website and Here’s Why You Won’t Either
Can I ask you a question? Who is your website made for? We want business owners to be happy with their website. But, isn’t it more important that your customers like your website? We want to ensure you have the right mindset when it comes to your marketing. We highly recommend putting an emphasis on […]
Does YouTube PreRoll Advertising Increase Brand Awareness?
Where should I spend my marketing dollars? We get asked this everyday, actually almost every strategy session with our clients. This is the elusive, subjectively answered question that has almost all marketing professionals stumped when trying to answer it as a blanket statement across all verticals. We need to look at every business and market […]