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4 Tips for Getting More Reviews From Your Happy Customers

As much as word-of-mouth is crucial, customers need tangible evidence that they can trust your services. Online reviews have become a critical deciding factor in potential customers choosing your business.  In 2019, a survey indicated that 82% of customers read online reviews of local businesses. Not only that, but 94% of online buyers said that …
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Your Google My Business Profile is Integral to Your SEO Performance

As you know, having information easily accessible online for your customers is essential. Most companies will optimize their website and set up a social media presence, but often skip the fundamental step of setting up your Google My Business profile.   Google is the most prevalent and used search engine globally; according to Global Stats, Google …
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How Micro-Influencer Campaigns Can Benefit Your Home Service Business

Influencer marketing works like this: An influencer will post content about your business on their social platforms. Their audience will then see someone they trust endorse your business. They are essentially sending a referral to each of their followers- it’s digital word-of-mouth on steroids.  Influencer marketing is divisible into four sub-categories-  mega, macro, micro and …
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Does YouTube PreRoll Advertising Increase Brand Awareness?

Where should I spend my marketing dollars? We get asked this everyday, actually almost every strategy session with our clients.  This is the elusive, subjectively answered question that has almost all marketing professionals stumped when trying to answer it as a blanket statement across all verticals.  We need to look at every business and market …
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Amanda Wilhelm

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Kevin Wilhelm

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Payton Karch

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