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About the Author

Amanda Wilhelm

Amanda Wilhelm has seen both sides of the coin when it comes to marketing. Starting her career as a small business owner, she was able to grow her own revenues by 50% in the first year alone. This gave her a taste for what could be possible with her natural talents in marketing, research, and strategy.

Working as a Marketing Director for many years, she honed in on these abilities and brought additional skills to the table with a hands-on approach. Amanda has expert competencies in optimizing website conversion, user experience (UX), SEO, AdWords, reputation management, content marketing, marketing automation, video production and management, traditional advertising and marketing budgets.

Amanda actively invests in the entrepreneurial community to share the success that she has found in her pursuits. She takes pride in her leadership abilities, which are characterized by her creative and philanthropic style. Outside of her day-to-day work life, Amanda enjoys being involved in charitable work as well as painting, writing poetry, and composing music.

Articles by Amanda

Mobile-Optimized-Why Just Being Mobile Responsive is Not Enough

When was the last time you needed information quickly and used your mobile device? Probably 5 minutes ago, you might even be doing that right now. The percentage of people using their phones to surf the web has been steadily increasing for years. In 2019, 53 % of website traffic worldwide came from mobile devices. …
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The Ultimate Instagram Guide for Home Service Businesses

If you’re in the home service industry you might not see the value in creating an Instagram account. For many owners, Instagram doesn’t provide enough ROI compared to other advertising avenues such as Google ads or Facebook advertising.  However, effectively using Instagram will give you an edge over your competition and complement your other marketing …
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Digital Marketing Mistakes

Top 3 Marketing Mistakes 90% of Home Service Businesses are Making

In a world where time is money, let’s just get straight to the point.  Chances are that as an entrepreneur you are making mistakes with your digital marketing. Most business owners do because there is a lot to know and a ton of strategy that goes into executing effective marketing campaigns. The consequences of these …
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Why Marketing Funnels are the Secret to HVAC Success

In order to get results, you need to align your marketing with the way that people actually make buying decisions. At ADHOME, we have seen businesses grow by 40% annually by following the concepts of a marketing funnel. Marketing funnels are nothing new. But the concept has stood the test of time because it takes …
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Make Your Business More Profitable With Hyper-Local Marketing

As a business owner, you have to continually adapt in order to get the most out of your marketing. A key way to ensure that you will get the most profitable leads is to target the people who are most likely to require your services. This is where hyper-local marketing comes in. It will take …
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I Don’t Care If You Like Your Website and Here’s Why You Won’t Either

Can I ask you a question? Who is your website made for?  We want business owners to be happy with their website. But, isn’t it more important that your customers like your website? We want to ensure you have the right mindset when it comes to your marketing. We highly recommend putting an emphasis on …
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Website tools 2020

2020 Website Trends

The essential components your website needs to stay relevant for 2020. It is important to view your website as a dynamic marketing tool. Technology changes quickly and your website can begin to feel out of touch over time. New features and styles are unveiled all the time, and the digital world moves FAST…very FAST. The frequency …
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Digital Marketing

Digital Marketing: A Decade in Review

Over the past 10 years, digital marketing has radically transformed how home service businesses develop and execute marketing strategies. The days where you could effectively reach your customers through print, radio, billboards, word-of-mouth, and direct mail are long gone. Today, and for the future, your emphasis should be on reaching new customers through the digital …
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A Guide to Understanding Your Ideal Home Services Customer

Who is the ideal customer for your home service business? While any homeowner could benefit from your services, you need to be a lot more specific to find who your ideal customer is. It might take some initial work, but understanding your ideal customer is worth it to determine who you should market to and …
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Why Customer Care Is Your Best Marketing Tool Image

Why Customer Care Is Your Best Marketing Tool

Ultimately, great marketing depends on great customer service. Your marketing dollars go to waste if no one responds to a potential customer’s email or phone call. Great customer care is becoming increasingly important and over 50% of consumers have cancelled a transaction because of bad customer service. The Importance of Customer Care For a growing …
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