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About the Author

Amanda Wilhelm

Amanda Wilhelm has seen both sides of the coin when it comes to marketing. Starting her career as a small business owner, she was able to grow her own revenues by 50% in the first year alone. This gave her a taste for what could be possible with her natural talents in marketing, research, and strategy.

Working as a Marketing Director for many years, she honed in on these abilities and brought additional skills to the table with a hands-on approach. Amanda has expert competencies in optimizing website conversion, user experience (UX), SEO, AdWords, reputation management, content marketing, marketing automation, video production and management, traditional advertising and marketing budgets.

Amanda actively invests in the entrepreneurial community to share the success that she has found in her pursuits. She takes pride in her leadership abilities, which are characterized by her creative and philanthropic style. Outside of her day-to-day work life, Amanda enjoys being involved in charitable work as well as painting, writing poetry, and composing music.

Articles by Amanda

You’re Paying Google too much for HVAC Leads

Google is the most expensive type of marketing, except for all the rest. I get it, we all get it.  Google is expensive.  But it doesn’t have to be.  We (the Home Services Industry) have been trained that spending money on Google is the best way to ensure your capacity is full.  This is still …
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What Does ‘Local Marketing in 2021’ Mean For an HVAC Company?

What is Local Marketing? Local Marketing is a term created by digital marketers to explain how detailed you can get with your targeting online. As a small or medium sized HVAC business, all of your marketing is local.  It always has been. What is important to discuss is what does Local Marketing mean now in …
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Where to Invest Your HVAC Marketing Dollars

Marketing is the relationship-building connection between you and your potential clients. Every business in any industry needs to build trust with their customers, and home services are no different. Home services need to develop an unbreakable level of trust due to the high-stakes services you offer.  Not only do you enter your client’s homes, but …
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How to Conduct Competitive Research the Right Way

Knowing who you’re up against is imperative to give you an edge over your competition. You’re likely well aware of how your business performs, but do you know what your competitors are doing? Are you up-to-date on who your top competitors are? Companies in your market that offer the same services as you, should be …
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What Makes for a Good Backlink in the Electrical Industry

When you link to any webpage on your website, it is referred to as a backlink. For example, when I link to our homepage, I have created a backlink. This is referred to as an internal link as I am linking to a page in the same domain. However, most backlinks will be exterior to …
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5 SEO Tactics to Help Your Home Service Website Dominate

SEO or search engine optimization enhances your online content to increase your website’s visibility through a search engine. SEO means changing and formatting small things that will help boost your website’s performance. Search engines are run by algorithms that take certain factors into account when ranking sites for specific keywords. Optimizing your digital platform to …
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What is Google Voice Search and How Can It Help Your HVAC Company

Google is the world’s biggest search engine. With the rise of virtual assistants like Apple’s Siri and Amazon’s Alexa, Google has woven its virtual assistant into the search engine in the form of Google Voice Search. Its goal is to make looking for information as easy as possible by removing the need for you to …
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4 Tips for Getting More Reviews From Your Happy Customers

As much as word-of-mouth is crucial, customers need tangible evidence that they can trust your services. Online reviews have become a critical deciding factor in potential customers choosing your business.  In 2019, a survey indicated that 82% of customers read online reviews of local businesses. Not only that, but 94% of online buyers said that …
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Your Google My Business Profile is Integral to Your SEO Performance

As you know, having information easily accessible online for your customers is essential. Most companies will optimize their website and set up a social media presence, but often skip the fundamental step of setting up your Google My Business profile.   Google is the most prevalent and used search engine globally; according to Global Stats, Google …
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Social Media Trends to Look Out for in the Roofing Industry

Using social media as a part of your digital marketing strategy is a no-brainer to create engagement. The number of social media users is continuously increasing and businesses are finding new ways every day to communicate with their audience. However, with the nature of social media, trends are always changing and evolving.  What worked last …
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