Knowing who you’re up against is imperative to give you an edge over your competition. You’re likely well aware of how your business performs, but do you know what your competitors are doing? Are you up-to-date on who your top competitors are? Companies in your market that offer the same services as you, should be …
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As much as word-of-mouth is crucial, customers need tangible evidence that they can trust your services. Online reviews have become a critical deciding factor in potential customers choosing your business.  In 2019, a survey indicated that 82% of customers read online reviews of local businesses. Not only that, but 94% of online buyers said that …
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Using social media for marketing has become the norm. There are many benefits to having a strong social media presence for both paid and unpaid promotion. Whether it’s furthering your engagement with customers on Instagram stories, targeted Facebook ads or utilizing social media influencer marketing, your business is bound to see some benefits with increased …
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Blogs are a great way to create content for your platform and are still very relevant. But, with progression in technology and capabilities with web design, they are no longer the only option. Blogs play a significant role in SEO when it comes to hitting keywords and backlinking, but you can also achieve this through …
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A geo-fence is a virtual catchment area that is applied to a real-world geographical region. The geo-fence can be within a 5 square foot area, to an entire county. The goal of a geo-fence is to use a location-aware system to execute an action when someone enters your zone. For geofencing to work, the device …
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Chatbots are artificial intelligence (AI) systems that can have natural conversations with users. Commonly used in messenger apps for personal use or on company websites for businesses, they are finally getting used in the online marketplace and businesses that are implementing them are reaping the benefits. Digital marketing has moved on from simple ads, apps …
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It is safe to say that COVID-19 has impacted the world in many unexpected ways. With new information on the virus being presented on a day-to-day basis, changes for businesses happened rapidly. Business owners had to pivot to understand how to run their business in the midst of a pandemic.   Depending on the protocols of …
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Social media has a new player entering the marketing field, TikTok. Companies are beginning to take advantage of its marketing power and are seeing results. The reach of the app is astronomical, with over 2 billion total downloads and U.S. revenue expected to exceed $500 million this year. Its user base continues to rise in …
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If you’re in the home service industry you might not see the value in creating an Instagram account. For many owners, Instagram doesn’t provide enough ROI compared to other advertising avenues such as Google ads or Facebook advertising.  However, effectively using Instagram will give you an edge over your competition and complement your other marketing …
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Something I do almost every day is have conversations with clients about how to get the most out of their marketing. And I’ve noticed that when it comes to investing in the tactics that they are hesitant, especially now with the massive changes caused by COVID-19. Many business owners are feeling uncertain and trust me, …
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