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4 Tips for Getting More Reviews From Your Happy Customers

As much as word-of-mouth is crucial, customers need tangible evidence that they can trust your services. Online reviews have become a critical deciding factor in potential customers choosing your business.  In 2019, a survey indicated that 82% of customers read online reviews of local businesses. Not only that, but 94% of online buyers said that …
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5 Tips to Execute Your Electrical Business’ Social Media

Using social media for marketing has become the norm. There are many benefits to having a strong social media presence for both paid and unpaid promotion. Whether it’s furthering your engagement with customers on Instagram stories, targeted Facebook ads or utilizing social media influencer marketing, your business is bound to see some benefits with increased …
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You Should Be Using Geo-fencing to Market Your HVAC Business

A geo-fence is a virtual catchment area that is applied to a real-world geographical region. The geo-fence can be within a 5 square foot area, to an entire county. The goal of a geo-fence is to use a location-aware system to execute an action when someone enters your zone. For geofencing to work, the device …
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Your Home Service Website Needs a Chatbot. Here’s Why.

Chatbots are artificial intelligence (AI) systems that can have natural conversations with users. Commonly used in messenger apps for personal use or on company websites for businesses, they are finally getting used in the online marketplace and businesses that are implementing them are reaping the benefits. Digital marketing has moved on from simple ads, apps …
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Keep Your Customers Updated with Your Home Service Business’ COVID-19 Policies

It is safe to say that COVID-19 has impacted the world in many unexpected ways. With new information on the virus being presented on a day-to-day basis, changes for businesses happened rapidly. Business owners had to pivot to understand how to run their business in the midst of a pandemic.   Depending on the protocols of …
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The Ultimate Instagram Guide for Home Service Businesses

If you’re in the home service industry you might not see the value in creating an Instagram account. For many owners, Instagram doesn’t provide enough ROI compared to other advertising avenues such as Google ads or Facebook advertising.  However, effectively using Instagram will give you an edge over your competition and complement your other marketing …
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Amanda Wilhelm

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Kevin Wilhelm

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