Grow Your Home Service Business
Website Design & Development
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Websites have come a long way since the ‘90s. Your website is now the salesperson, informant, mailbox, traffic director, data analyst, and number one impression maker of your business. (And it doesn’t take sick days, holidays, or even coffee breaks.)
So why wouldn’t you support your most valuable player in reaching the top of its game?
At ADHOME, we are always working to improve our sites. (Ask our Website Development team – if you can get them to quit coding for a few minutes.) We constantly invest in our web-building abilities because we’ve seen exactly how essential they are. We track the performance of all the sites we deploy by continually auditing and monitoring them. It’s a big job, but the payoff in data is unparalleled.
If you’re not already thinking about what your website does for you, (or what we can do for your website) you should be. You wouldn’t bench your MVP if you were a coach – so why would you as a business owner?
If we’re being honest… We do care about what you like.
But we care about what your customer likes much, much more.
As digital marketing professionals, we are seriously invested in user experience. We design your website to convert, or to direct the user towards a specific set of goals. In other words, we lead the horse to water – so that you can give it a drink.
We showcase your brand to your target customers the way that you want – but we put it in our optimized, stress-tested website platform for proven performance. In this way, we turn users into customers. (Like magic, but backed by data.)
Our team of skilled (and exceptionally good looking) Copywriters and Content Strategists totally immerse themselves when it comes to writing for the Home Service industry. Our writers appreciate that real value in content comes from genuine knowledge – so they study hard. It’s like method acting, but with a keyboard.
Your dedicated content resource will take the time to ensure they fully understand your business, your brand, and the inner workings of your ideal customer. Their job is to bring your brand to life in the minds of those using your website.
The content we create ensures that your customer is truly confident in your business. How?
Knowledge is power: by empowering your potential customers with the answers to their questions, our uniquely crafted content encourages trust and credence in your expertise.
Alright, so you already like your website. You put a lot of time into it. You’ve got the colours just how you want them, and it suits your company – it’s unique, like your business.
But… was it built on the foundation of an incredibly high converting website platform and wireframe?
Does it utilize heat-map tracking software?
Has it been optimized to meet the International Benchmark conversion speed of 5%? (Ours has been, to actually exceed that benchmark – at 15%, and counting.)
How long does it take to load on a mobile screen? And load properly – not rearranged and incomplete? Under 5 seconds, and looking good?
All of the above aren’t just perks or fancy stats. They’re exactly what is required to ensure that you rank on Google Search Engines and retain users, so that they don’t skip to the next website – that of your competitors.