Google Search Ads, HVAC Marketing
When using Google Ads, you want to make sure your content is being seen by the right people at the right time. And to do that, you need to master the art of keywords. In this blog, we’ll explore the importance of specific, targeted keywords to help your ad get views, clicks, and conversions; as well as examples of effective keywords you can use in your next ad campaign.
When using Google Ads, you want to make sure your content is being seen by the right people at the right time. So what’s the best way to do that? The answer is simple, master the art of keywords.
A keyword is a word or phrase that is used to help your ad appear in search engine results. When someone searches for a particular keyword on Google, the search engine will display a list of relevant ads. The keywords you choose for your Google Ads campaigns will determine when and where your ads are shown.
It’s also important to choose relevant industry keywords, or location-specific keywords for your content so that your ads are shown to people who are interested in your products or services. Using the right keywords helps you reach the right audience and increase the chances of your ad being clicked on.
For example, say you own an air conditioning company in Calgary and you’re running a promotion on repair services. You could choose the keyword “air conditioning repair Calgary,” and your ad will appear in the search results of a potential customer searching for that term.
On the other hand, if you are trying to build the installation side of your business in Toronto, it would be best to not include the above keyword in your campaigns, so your ad will not appear in that same person’s search results. It’s important to always choose keywords that are directly related to the content of your ad.
Here are some examples of specific and effective keywords for air conditioning companies:
- Air conditioning repair
- AC repair
- HVAC repair
- Air conditioning service
- AC service
- HVAC service
- Air conditioning installation
- AC installation
- HVAC installation
- Air conditioning maintenance
- AC maintenance
- HVAC maintenance
When creating your content, it’s important to remember choosing the best keywords for your business will depend on a variety of factors, like location, target audience, and services offered. It might also be helpful to use a keyword research tool to identify additional keywords that are relevant to your business and have a high search volume.
Ready to learn more about how keywords can help grow your HVAC business? Give us a call today to schedule a demo!