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About the Author

Payton Karch

Payton Karch is an up-and-comer in the marketing science game. Having gone to university for a Mathematics and Engineering degree, marketing was not originally on his radar. Since starting at ADHOME, Payton has put his passion and love for data and numbers to use and become an expert in Google Ads, marketing automation and other digital marketing tools. He loves to analyze data to find inefficiencies that can be improved to maximize the return on investment for clients. In his spare time, he has been able to use his marketing talents to help his wife grow her own wedding inspiration blog/vendor guide business.

Articles by Payton

Shoulder Season Marketing Tactics. Spend More or Spend Less?

For most HVAC businesses, shoulder season falls between the frigid weather of the winter and the smoking hot temperatures in the summer. Most people only think about their HVAC systems when the weather lives in the extremes. So businesses generally see a slow period in the spring from March-May and again in the fall from …
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