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About the Author

Lauren Muirhead

Articles by Lauren

Branding Your Home Services Business

There are two main goals HVAC and Plumbing Businesses need to think about for Marketing. One is, of course, Lead Generation – filling your schedule today.  The other is “Branding” – make your business memorable for when a customer needs your service tomorrow. Generally, your brand should be composed of your logo, distinct colours representing …
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Labour Shortage- How to Find Good Techs

For years now, industry experts have been talking about the labour shortage facing the home services industry. A movement towards more formal education and an ageing workforce has contributed to predictions of the workforce decline. Even before this worker shortage was identified, businesses were feeling the impact. While the number of individuals pursuing careers as …
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Google on a phone

What is Google Tag Manager

Is your home services business struggling to see results? Have you ever wondered why you may not be seeing a return on investment (ROI) with your marketing efforts?  We get it, you have a lot going on, and everyone is in a different boat.  You might feel like your business is running smoothly, or maybe …
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